On the origins of nutritional slogans II: Fibre
We can learn a lot about the basis for ubiquitous dietary slogans such as ‘eat more fibre’ by looking at how they became established in the first place. This is particularly true of the saturated fats slogan, as my recent post on its 50-year history summarises. That slogan started out as a campaign by a charismatic and influential individual, and went on to
