We don’t want to lose our keys, our phones, our memory, hair, money, stuff… but the one thing we seem to want to lose is weight, in the form of fat. Which raises the question, if we lost it where did we leave it? The terms lost, shed or reduced are not helpful in understanding
Eat less saturated fat. This slogan, along with others like it, has been pressed on us by nutritional authorities over the past 50 years or so. At a population level we largely listened and modified our behaviour. Meanwhile, obesity and other ‘diseases of civilisation’ steadily increased. Objectively, the message has been a failure and, disturbingly,